Wednesday, December 28, 2011

Why So Much Viagra Spam?

That’s simple. The long and the short of it (sorry about that) is that Viagra spam is the obvious overcompensation of the incurable impotence of Direct Marketing Association (DMA). In response to the proposed Do Not Track Online Act of 2011 the DMA has issued a limp statement that lacks hard facts http://www.the-dma.org/cgi/dispannouncements?article=1550.

The first sign of dishonesty is when the DMA issues a press release, but let’s dig into this one just a little bit. The DMA claims that their self-regulatory program “provides exactly the type of “simple, straightforward way for people to stop companies from tracking their movements online” that Senator Rockefeller called for upon releasing his bill”. Really? If so then why does the DMA think that the Do Not Track Act will result in job loss? After all it only does EXACTLY what their own self-regulatory program does, right?

The DMA’s "self-regulatory program" is a completely useless smoke screen. The program is a complete lie and is entirely ineffective. To start with, the mechanics of the program are based upon ancient technology that the brightest minds at the DMA can’t begin to comprehend. The entire strategy is based upon putting cookies on your computer and the impotent masterminds at the DMA can’t even figure that out. Really, an opt-out page that unsuccessfully attempts to drop a bunch of cookies and is still in beta to do even that (http://www.aboutads.info/choices/)? Seriously, each of their members knows how to successfully write cookies, but the “organization” can’t get a cookie writing app out of beta and make it work. Not that it would be an intelligent, reasonable, viable, or honest approach even if it did work as designed.
  
How well is the self-enforcement working? Well, Between Twitter, Google, and Facebook we have 60 years of FTC monitoring due to egregious anti-privacy practices, so either the DMA’s self-regulation is completely useless or these companies aren’t members and the DMA is completely impotent. I suspect that the DMA’s membership is tiny and they lie about their size :) You have to agree to let the DMA track you before you can find out who the members are though as only members can see the membership list.

The DMA misrepresents the bill as ““The bill would prohibit a company from doing something as simple as keeping track of the customers who interact with it online, making it impossible to provide the kind of customized user experience that consumers have come to expect.” What they really mean is that unlike their useless program, consent would be required to track people. This is exactly what the DMA does not want.

The DMA further states that they are “concerned that legislative proposals regarding the Internet run the risk of undercutting the leading area of American dominance and job growth.” In other words, privacy invasion is the job sector the DMA seeks to protect.

The DMA appears to be illiterate as well. They state “Further, the DMA is concerned that this latest legislative proposal would impose untold regulatory compliance costs on businesses without a showing that there is a market failure or a need to regulate”

60 years of oversight by the FTC for only 3 companies, not to mention a lawsuit against Disney, Ustream, SodaHead, Warner Bros. and others for spying on kids (http://arstechnica.com/tech-policy/news/2010/08/lawsuit-disney-others-spy-on-kids-with-zombie-cookies.ars), plus a brand new lawsuit against Facebook that allege illegal tracking (http://idealab.talkingpointsmemo.com/2011/10/facebook-hit-with-lawsuits-over-timeline-and-tracking.php) and the DMA is too blind to see that there is obvious need for regulation and there are obvious market failures.

I always thought it would be fun to write for the National Enquirer. I admire the creative thought that goes into some of the completely fictional stories, but now I realize that fictional writing for the likes of the National Enquirer, the Weekly World News, and FOX TV News are simply training for writing a DMA press release.

The DMA lacks anything remotely resembling credibility, and is a monument to self-regulatory impotence. If the DMA is opposed to the Do Not Track Act of 2011 you can bet the legislation is in your best interest. If you live in the US I recommend you contact your local congressional representatives and urge their support for it!

Sorry DMA, All the Viagra in the world cannot help your self-regulatory impotence.

Randy Abrams
Independent Security Analyst

1 comment:

  1. There are several reasons for that. First one is the cost.viagra Online is available at much cheaper cost than Viagra.

    ReplyDelete